High-Impact Leadership Book
Brian Braudis’ High-Impact Leadership Book is more relevant than ever
The Business Roundtable, a group of chief executive officers from major U.S. corporations, issued a statement (August 2019) with a new definition of the “purpose of a corporation.”
The re-imagined idea of a corporation drops the age-old notion that corporations function first and foremost to serve their shareholders and maximize profits.
Now it’s, investing in employees, delivering value to customers, dealing ethically with suppliers and supporting outside communities are now at the forefront of American business goals, according to the statement.
Now to be different means you are relevant!
From the Author
This is what my High-Impact Leadership book was introducing as a new trend back in 2015!
INTRODUCTION: (of my 2015 book) where I was introducing ideas that the Business Roundtable now calls re-imagined!
The role of leadership is changing almost as fast as technology. Some corporate leaders are now becoming better known for their purpose than for their profit. I believe it’s a natural progression. We have created industry and prosperity and now we want to work toward the next level—using what we have to create value beyond profit. Business and profit remain critically linked but profit is no longer the only incentive. Profit is not a meaning, not a purpose and it certainly is not fulfillment; profit for stakeholders is more of a short-term win.
Now the call is to use short-term wins to create profitable institutions that additionally cultivate a better world by harnessing the needs of society and the environment to the business effort.
Businesses are prime real estate for addressing social problems. Workers today want not only to work. They want to contribute to something higher, something greater. They want work to pay the bills and create fulfillment. Everyone wants to be associated with a winner. People want to be able to sing the praises of their employer and know that they are valued. Anything less in the 21st Century is simply unacceptable.
Harvard Professor Michael Porter, a leading authority on global competitive strategy has said that for a nation to be competitive, businesses must compete successfully in the international marketplace while maintaining or improving the standard of living for average citizens. Both parts must be present to have a highly competitive United States. According to Porter, “It’s the iron law of the marketplace.”1
I agree and add: Only when business substantially improves the lives of its workforce and citizens will we become dramatically more competitive in the world economy.
We are on the cusp of opportunity, a new frontier of human prosperity where disparities shrink, well-being is cultivated and personal fulfillment is encouraged. In this environment, the most successful leaders are what I call high-impact leaders. They lead with personal strength, finesse, humility and credibility; they cultivate a climate of innovation through problem-solving and idea-generation while superbly managing day-to-day operations; and they are sensitive enough to recognize diversity as an organizational strength and agile enough to recognize the entire world as a market.
High Impact Leadership book…….
I am not suggesting that high-impact leaders have all the answers. To the contrary, they have the questions: “Is this all we should be doing? Could we do more? Who should we enlist to help? Using what we have right now, how can we make a difference in society?”
High-impact leaders recognize that our future is not set in stone. Our daily decisions—what we believe about ourselves, how we interpret situations, the systems we support, the actions we take, habits, traditions—all contribute to and create our future. The future is shaped by how you invest now.
There’s a lot of truth to the Buddha’s insight. “What you are now is the result of what you were. What you will be tomorrow will be the result of what you are now.”
The 10 Strategies I have identified are not a model but an adaptable strategy that takes shape based on the energy you bring to this endeavor. You create your own high-impact leadership script. The idea is to bring light to your individual and distinct power and increase your contribution and impact.
Leadership is a skill. Mindfulness is a skill. You can learn it, just like learning to ride a bike.
You cannot say that you are not capable (at least with a straight face). Everything here is free of cost. Use my book and this site to shape what you will be tomorrow!
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