Todays Coaching: I invest my time carefully and recently attended a roundtable for small business owners in recognition of Small Business Saturday. The prevailing thought that surfaced as I networked, connected and made some new friends was, it’s too much work in this economy to make a small business go. The “It’s too much work” narrative, I felt was overused.
When I worked my way into a smaller group, I suggested shifting from a work perspective to an investment perspective. I suggested don’t just work on marketing, growing and improving; take a broader view and invest in yourself and your business.
Although it is work don’t view it as work. View it as an investment that will pay off with growth, certainty of purpose and a higher contribution. As small business owners we should be becoming more valuable all the time. When you become more valuable you have a higher contribution to offer, people will want your contribution…. Who would have thought that by the end of 2014 there were 74.5 million iPhones sold at an average price of $600.00? Not bad for perceived weak economy.
We are sometimes too easily led off purpose and we lose our way. I encourage you to pay strong attention to who is influencing you. If we adopt the too much work mantra, we end up following the communal narrative and not leading.
My encouragement is stop following along and began deliberately leading. Lead the effort to invest in yourself. You are your most valuable asset use each day to make yourself more valuable.
The best way to ensure certainty in your tomorrows is to invest in yourself today.
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