Brian Braudis’ 1-Minute Morning Memo: February 18, 2019 – Grow Your Knowledge

Expand your mindIf you let “main street America” influence you, then you may think that we are in chaos. The end is near and it’s time for drastic action. Be careful with this kind of thinking. Expand your mind, grow knowledge!

Exploitation of emotions has become a hot research topic. In the 90s alone some 25,000 social science studies were conducted and published. Researchers found out that emotional exploitation is good for elections, ratings and sales. What it’s not good for is you.

Recognize what all sides—MSNBC, Fox, New York Times and everybody else has recognized. Anger is good for business. Watching anger on TV is entertaining. Getting involved with it and hearing your indignations given voice through a bombastic talking head is irresistible.

TV networks and newspapers are using the new scholarship on anger cleverly. They tap into our easily accessible emotional reservoirs—the low hanging fruit of our moral indignation. The real goal however is not to start a movement and set the world on a path of improvement. No. The goal is to keep viewers tuned in. That means keeping you angry all the time. No reconciliation. No catharsis. No plateau. No compromise.  Just tune in for more, and there’s always more.

Unscrupulous corporations have researched the science behind anger and developed a for-profit social science formula. They want to get rich off of your emotions.  They use the formula in debt collection programs to manipulate you into paying. Debt collectors were trained to fake anger and get people aroused. Then deliver catharsis, a sense of relief. These techniques were developed and tested to make you more apt to pay up. All the more reason to expand your mind, grow knowledge!

More evidence. It’s well-known that executives from other networks publicly rebuked Bill O’Reilly for making resentment the main event of his show, but they quickly imitated it.

This is serious. For the individual, angst, feeling like a victim, weakness are all contributors to a purposeless existence. The place of vulnerability. The exact place where we don’t want to be.

I encourage you to expand your mind The alternative is you are played like a bad piano. Elevate the priority of your development. Nothing is more essential to a positive and productive existence.

I know that distractions are everywhere and I am asking a lot. But facing challenges head-on and finding solutions is what gives meaning to life. Challenges are the excitement of life. They bring latent talent to the surface. They bring forth our courage and provide us with wisdom.

Just as in school where problems are intentionally used as fuel for learning and developing. It is through the toil of confronting and resolving problems—expanding knowledge, that we fulfill the deep human need to learn and grow.

The most important knowledge is that which guides the way you lead your lifeLeo Tolstoy


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Brian Braudis