Brian Braudis’ 1-Minute Morning Memo: February 3, 2014


In recognition of Super Bowl XLVIII let’s concentrate on what makes the Bowl “Super,” the athletes. We wouldn’t be watching if it were a neighborhood pick up game from back in the day. Fitness is key.

The incredible ability and skill level of these athletes makes the world sit up and take notice. Everything associated with the Super Bowl is Super. The commercials, the parties, the snacks are meals really but at the foundation, making all the hype real are the incredible athletes. Their physicality makes it not a contest but the contest.

Fitness at a More Common Level

What about fitness at a more common level? As we pursue our success we often allow physical activity to take a back seat to output, “I don’t have time to exercise” is becoming overused and boring already.

For entrepreneurs, business people, managers and leaders, research and experience shows a direct correlation between exercise and the power to persist in the face of uncertainty, fear and anxiety.

The ancient Greeks knew it thousands of years ago. Physical strength gives rise to mental strength. The body is a wonderful substrate for learning. Are we so smart we forgot?

The Super Bowl athletes work and play relentlessly to develop physical prowess, mental toughness and winning strategies deserving of the market they draw.

The talent is there and I would be remiss if I didn’t mention that the coaches turn talent in championships.

What value are you working on increasing that is deserving of improved market share?