Brian Braudis’ 1-Minute Morning Memo: February 8, 2016 – Today’s focus: Purpose


In recognition of Super Bowl Sunday let’s consider the achievement. Imagine a straight line focus, blind to critics and judges, eye on the target only effort. Hines Ward was on a SiriusXM pre-game show discussing success, achievement and becoming. He said at every turn what he mostly heard was what he couldn’t do.

Hines Was Told for Example

  • You can’t go to college.
  • You’ll never play football.
  • You can’t become an actor.
  • You can’t dance.

That’s right, the communal negativity didn’t end even after 14 years with the NFL, MVP of Super Bowl XL and appearing in films. When Hines announced he would appear on Dancing With The Stars again he heard, “you can’t dance.” Hines not only danced he won!
Hines always had a purpose. He was always becoming something. Whether it was getting into college, or playing in the NFL, he never flinched when facing negaholics. Hines didn’t listen to non-believers, critics and naysayers. He knew it’s easier to hit a target you can vividly see.

Your purpose is your true north. No one, absolutely no one can speak to your true north—the dream that is in you. How could they?

You can find more depth on Defining and Pursuing Your Higher Purpose in chapter 10 of my new book.

The two most important days in your life are the day you were born, and the day you find out why.
— Mark Twain