Brian Braudis’ 1-Minute Morning Memo: July 29, 2019 – Why Bother?

There are too many problemsRecently a client challenged me. “There are too many problems. It’s too much effort. I don’t want to work that hard. Why should I bother anyway, the world isn’t going to change?”

I couldn’t tell if it was real or if they wanted to hear me defend the effort and provide facts? I went with the facts. I’m a coach, after all.

First off, I’ve been “in the chair” long enough to know without any reservation that facing life’s problems is the only thing you can count on, guaranteed to deliver a return on investment that is greater than the effort put forth. You always get more. Sometimes all you have to do is show up!

There are too many problems is a cynic’s excuse for not having ant answers.

We learn, grow, evolve, and change when we face problems head-on. When we ignore or sweep problems under the carpet, they don’t go away. They fester while weighing on our mind. Only wine gets better with age.

The process of meeting and solving problems is what makes life meaningful. Problems call forth our courage. They require our involvement, our wisdom. It is only from bothering with problems that we learn and grow.

Addressing the problems of life gives us a sense of progress, which implies value and contribution. Progress, value, and contribution are fundamental to human existence.


When we avoid the difficulty that comes from facing problems, we deny ourselves the growth that problems demand from us. If you stop growing and become cynical, the next step could be depression. Maybe the “why bother rub” is caution tape trying to get your attention.

Typically, it’s the pained and starved people, the ones who come from nothing that make the most significant impact. Those who have more seem to be stuck, burdened, more likely to be unhappy and cynical. If you feel that your soul is bruised and you can’t keep pace with life’s problems, use this little book to get beyond your past.

Look up, not down. When you make yourself a victim to the “too many problems” of life, you negate or give away your freedom.

Remember the head’s up that Oscar Wilde gave us, “a cynic is a man who knows the price of everything, and the value of nothing.”

Stop “pinching pennies” or holding back from investing in yourself.

Rather than lament your helplessness and inertia, pivot and revel in your immense personal power. The world may not change, but your world will. I guarantee it!

Hidden in plain sight is an opportunity not so readily talked about. The power is in how you navigate the beauty and struggle of everyday life—not perfection but perfectly happy and engaged full throttle with life’s imperfection.

What we achieve inwardly will change outer reality—Plutarch

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